Apara x Cristina — Campaign
Inspired by the phrase, rituals of becoming, this work is an exploration of dressing up as a way of becoming the person you desire to be.
“In fact from the moment we open our eyes in the morning, most of us unconsciously seek out external totems of transformation. Our smart phone, our first cup of coffee, showering, shampooing our hair, shaving our legs or faces and changing to our (work) clothes are all rituals of becoming.” — Martin Lindstrom, Small Data
